ABOUT PROJECT

Lifeckick it’s a fitness platform that allows you to train online both 1 on 1 with a trainer and participate in group training. The platform is presented on Web, iOS, macos, iWatch. The users are students and trainers who have two different interfaces.

CHALLENGES

The main task that I had to solve was to change the business model and the transition from private training by subscription to the model of group training, which a student can buy one at a time. The interface should show the breadth of the choice of classes, advertise coaches and have a simple and understandable checkout, as well as a dashboard.

DESIGN PROCESS

Discover

USER INTERVIEWS AND CREATING PERSONAS

USER INTERVIEWS AND CREATING PERSONAS

Define

CRETING NEW INFORMATIONAL STRUCTURE

MY ROLE

ACHIEVEMENTS

The company is a startup and I was the only product designer and was fully responsible for the entire user experience of the product on all platforms. I participated in the discussion of ideas with stakeholders, the phase of testing hypotheses and creating an MVP, user research and testing, worked with the development team on the implementation of the functionality and analyzed the results by KPI metrics.

The product has successfully changed the business model, a completely new interface design has been created for both the student and the coach. The number of users of the product has grown 10 times over a year and a half.

Develop

GRID SYSTEM

MAIN PAGE DESIGN

CUSTOM PLAYER FOR LIVE CLASSES

WEB, iOS, MAC OS

AUTHENTICATION AND CHECKOUTS